Employment growth in total market area: 5,000 over the next 4 years
PE ratio: 2.75
Average household income: $40,000
Percentage of spending: 30% taxes; 42% nonretail; 5%
savings; balance retail
Average household size: 3.10 persons
Average sales PSF: $235
Primary market leakage: 24% (Compute the leakage on the sf of
primary retail space needed)
Primary market capture: 10% of primary retail sf (Do not apply the
leakage to the secondary)
Frictional vacancy: 7%
Proposed supply in market: 93% current occupancy; 210,000 sf proposed
1. What is the projected growth in population per year in the market?
2. What is the projected growth in total households over the next 4 years?
3. How much total space in the market area will be demanded as a result of the total growth in this market area before frictional vacancy?
4. What is the residual demand for retail over the next 4 years in this market?